If you have email campaigns, you need to be actively working to improve the success rates of those campaigns. In this module, Avinash defines the twelve metrics that you should be using to track your campaigns. Choose your optimal set of KPIs to measure and learn how to analyze them. You'll be ready to overcome any email analytics challenges and open up a new world of email marketing!

Length: 40 min.

You will learn:

• Why email matters
• The three categories of data in email marketing
• The twelve KPIs used in email analytics
• How to analyze KPIs to track the performance of your e-mail campaigns