Member Area

Business Impact Analysis Part 2: Computing Economic Value

You've identified your macro and micro conversions. Now comes the critically important task of calculating the economic value of each conversion. Avinash gives you five strategies you can use that will transform the way you think about conversions and analytics.

Length: 43 min.

You will learn:

  • How to compute the economic value of your micro conversions
  • 5 strategies you can implement to track and analyze micro conversions
  • How the tracking and analyzing of micro conversions has effected Avinash's own website

 

 
Questions? Contact Us!
Web Analytics
Get the skills you need to improve site performance and ROI direct from the industry's leading thinkers: Avinash Kaushik, Google's Analytics Evangelist, and John Marshall, inventor of the Overlay View.