There are few things that hold more potential for your website than testing and experimentation. We have done usability, we have done web analytics, we have tried to ask our moms what they think of our site. Now you don’t have to guess what makes a great site experience, you can “ask” the people who are on your website! In this section you’ll learn how to unlock the power of testing for your web presence.

Length: 13 min.

You will learn:

• Why you are at a strategic disadvantage if you are not testing
• What the three questions you should be asking your visitors are
• The greatest challenge for any marketer
• Why the odds are against you in improving conversion rates
• Why relevancy is most important to improving conversion rates
• What the benefits of experimentation and testing are