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Experimentation and Testing Part One: AB Splits Demystified
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There are two main types of testing, each right to solve a particular set of problems. After reviewing this section you will never be confused about how to use A/B testing. In fact, you’ll be able to go out and teach others!

Length: 12 min.

    You will learn:

  • The definition of A/B testing
  • How to test Web 1.0 vs. Web 2.0
  • The pros and cons of A/B testing

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