Evaluating your business's website performance can  be overwhelming.  Web analytics tools such as Google Analytics allow you to track many markers, but which will best allow you to evaluate your website's strengths and weaknessess?  In this video, Avinash will teach you which Key Performance Indicators (KPI's) are best for your business type.

Length: 37 min.

You will learn:

• The 3 part KPI framework which applies to all businesses
• Which traffic sources are most cost effective for your website
• 3 critically important metrics all small businesses need to monitor
• The #1 unacceptable mistake which causes online businesses to lose money
• Exactly which marketing campaigns in a large business's arsenal are producing results
• How to prompt future sales by focusing on microconversions in the short term
• How long it takes to convert the customers who don't buy on their first visit