Avinash Kaushik walks you through five easy ways to segment your data using analytics software from Google Analytics, ClickTracks, and IndexTools and what actions you can take with your new insights. Don't worry. The ideas explained in this video can be used in any analytics solution. Enjoy!

Length: 35 min.

You will learn:

• How to segment by new vs. returning users and how this allows you to customize user experiences
• How to segment based on search traffic including:
  • different search engines
  • search vs. non-search traffic
  • organic vs. paid traffic
• How to segment by referring sites and how this allows you to optimize your acquisitions
• How to segment by onsite visitor activity
• How to build micro segments

Related content:

• Segmentation Rocks