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It can seem overwhelming when you pop open your web analytics application. In this video Avinash shares his absolute favorite web analytics reports, each one guaranteed to give you actionable insights. The reports are quite diverse, they will help you look at your Search data much more effectively, identify all your "home pages", understand "conversion behavior", revisit the linking strategy for your core pages and help you isolate emerging trends in your data. In any case there is advice on how to analyze the data you are looking at.
Length: 38 min.
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