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Five Wonderful Web Analytics Reports - Avinash Kaushik

It can seem overwhelming when you pop open your web analytics application. In this video Avinash shares his absolute favorite web analytics reports, each one guaranteed to give you actionable insights. The reports are quite diverse, they will help you look at your Search data much more effectively, identify all your "home pages", understand "conversion behavior", revisit the linking strategy for your core pages and help you isolate emerging trends in your data. In any case there is advice on how to analyze the data you are looking at.

Length: 38 min.

You will learn:

  • How you can match your keywords to the right search engine for the right purpose
  • Why your home page is less important today than it was in the past
  • How you can segment by days and visits to purchase to understand customer purchase behavior
  • How the "time to page" report can make you revisit your linking strategy
  • How the "What's Changed Report" is such a powerful tool for taking action
  • How you can use Greasmonkey to add a "What's Changed Report" to Google Analytics

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Web Analytics
Get the skills you need to improve site performance and ROI direct from the industry's leading thinkers: Avinash Kaushik, Google's Analytics Evangelist, and John Marshall, inventor of the Overlay View.

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