Be a fly on the wall as Avinash Kaushik and Bryan Eisenberg field questions at the 2009 SES Conference. Get their insights into A/B and multivariate testing, One Million Variations and the Kiss of Death, how to get your whole company thinking about improving your website, and the elusive art of productizing for maximum conversion and profit.

Length: 32min.

You will learn:

• How a great category page keeps your users off cow paths
• When customer testimonials are just noise
• The dangers of stock photography
• The big lie of slice and dice optimization
• One million variations and the kiss of death
• 3 simple alternatives to useless button testing (and why Avinash hates button testers)
• Bryan’s favorite online testing tool
• How to get a great heuristic evaluation for the cost of lunch
• 5 seconds to better design
• Productizing to maximum conversion and profit