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Fundamentals Workshop: Missing Measurements in Marketing Analytics

As an analyst, it’s your job to help increase sales, leads or subscribers. But there are always factors out of your control, especially when profits are in play. Learn how to identify those factors, gain the control you need, and define responsibilities so you can set realistic expectations for your team and your clients.

Length: 58 min.

You will learn:

  • How to better analyze causality
  • How to compare different analytics
  • What to look at after you conver
  • How to do an effective profit analysis

 

 

 
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Web Analytics
Get the skills you need to improve site performance and ROI direct from the industry's leading thinkers: Avinash Kaushik, Google's Analytics Evangelist, and John Marshall, inventor of the Overlay View.