Finding unknown unknowns can be the most crucial factor in analytics. The Intelligence feature in Google Analytics can help you identify these events so you don’t have to spend hours searching through the data puke. This tool uses control limits, statistical data, forecast data, and sensitivity to create an algorithm to find statistically significant events that you may not know are happening. Avinash Kaushik shows you how this useful tool provides starting points for analysis, as well as strategies and tactical insight.

Length: 16 min.

You will learn:

• How to identify the "unknown unknowns" and when these events happen
• How the Intelligence feature works and how to use it
• How to find possible causal factors to anomalies happening in your data