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Today more people are accessing the web on their mobile phones through applications instead of on the open web. Since apps are self-contained ecosystems, not actually webpages, they are difficult to track. But now Google Analytics allows you to track access to the page using the native Objective C and Java functioning in the iPhone and Android phone. Avinash Kaushik shows you how to get a better understanding of who is using your app and their patterns of use. Length: 10 min. |

