Member Area

Google Analytics: Mobile Application Tracking

Today more people are accessing the web on their mobile phones through applications instead of on the open web. Since apps are self-contained ecosystems, not actually webpages, they are difficult to track. But now Google Analytics allows you to track access to the page using the native Objective C and Java functioning in the iPhone and Android phone. Avinash Kaushik shows you how to get a better understanding of who is using your app and their patterns of use.

Length: 10 min.

You will learn:

  • Coding to capture data when creating the app
  • How to collect data by page view from the app
  • How to track data by event in Google Analytics
  • The tools to gain more efficient data and understand the user’s behavior patterns

 

 

 
Questions? Contact Us!
Web Analytics
Get the skills you need to improve site performance and ROI direct from the industry's leading thinkers: Avinash Kaushik, Google's Analytics Evangelist, and John Marshall, inventor of the Overlay View.