Today more people are accessing the web on their mobile phones through applications instead of on the open web. Since apps are self-contained ecosystems, not actually webpages, they are difficult to track. But now Google Analytics allows you to track access to the page using the native Objective C and Java functioning in the iPhone and Android phone. Avinash Kaushik shows you how to get a better understanding of who is using your app and their patterns of use.

Length: 10 min.

You will learn:

• Coding to capture data when creating the app
• How to collect data by page view from the app
• How to track data by event in Google Analytics
• The tools to gain more efficient data and understand the user’s behavior patterns