If setting goals is important, measuring their success is critical. Avinash walks you through the Google Analytics tools that will dramatically increase your ability to track your site's success. Create up to 20 different goals, establish multiple types of goals, track page visits and time on site, and track which of your campaigns have larger conversion rates. Learn how to move beyond simply tracking revenues, and understand the real economic value of your site.

Length: 10 min.

You will learn:

• How to measure success with a more holistic view
• How to organize goal types for more robust tracking
• Using goals to understand economic value