Achieve the unachievable! Google Analytics Custom Variables feature lets you find data that was previously unattainable. This new information gives you all the data you need to track your website more efficiently and take action to improve the bottom line for business. Come along as Avinash Kaushik demonstrates an example of tracking user levels across multiple sessions to stitch together a complete statistical picture.

Length: 13 min.

You will learn:

• Setting user defined variables
• Discovering previously unknown data
• Tracking users and their actions across multiple sessions