In this conference call Avinash Kaushik and John Marshall wrap up SES San Jose 2008 with their thoughts on the conference and a discussion of the challenges that businesses continue to face with web analytics. Avinash also shows how to use Google's new tool "Insights for Search" for competitive research.

Conference Call: August 26, 2008

Length: 54 min.

You will learn:

• What Avinash thought of SES San Jose
• Why companies are struggling to see value in web analytics
• What Google Insights for Search is and how to use it for competitive research
• Why Google Insights for Search is more actionable than Google Trends
• Why the numbers from Google Insights for Search are relative, not absolute
• Why the real insights are found when segmenting data

MP3 Podcast Download

(Left Click to Stream, Right Click to Download)

• Listen to Part 1
• Listen to Part 2