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Google Insights for Search: Conference Call - Avinash Kaushik |
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In this conference call Avinash Kaushik and John Marshall wrap up SES San Jose 2008 with their thoughts on the conference and a discussion of the challenges that businesses continue to face with web analytics. Avinash also shows how to use Google's new tool "Insights for Search" for competitive research.
Conference Call: August 26, 2008
Length: 54 min.
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You will learn:
- What Avinash thought of SES San Jose
- Why companies are struggling to see value in web analytics
- What Google Insights for Search is and how to use it for competitive research
- Why Google Insights for Search is more actionable than Google Trends
- Why the numbers from Google Insights for Search are relative, not absolute
- Why the real insights are found when segmenting data
MP3 Podcast Download
(Left Click to Stream, Right Click to Download)
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