In the world of Marketing and Analytics currently nothing evokes more passion, frustration and fud like campaign attribution analysis. It's the stuff of Da Vinci Code! Avinash Kaushik will help you understand what campaign attribution is, the current state of affairs, and a few future looking approaches for measuring who gets credit.

Length: 38 min.

You will learn:

• What the campaign attribution "problem" is
• How different models assign credit and their flaws
• How to start off on the right foot (to ensure you don't sink $$$ and time into something that has no ROI)
• The importance of customizing your analysis to your business
• Seven different current attribution models
• Two future proof solutions to solve this problem