In part 1 of Internal Site Search Analytics Avinash starts by setting context around trends that are driving usage of search on your website. He then covers how you can easily access this all important data from your website. The seminar closes with three key pieces of basic analysis you need to do to get going. Enjoy!

Length: 23 min.

You will learn:

• Why internal site search is important
• The two things that are critical to getting benefits from your internal site search data
• How you can get your hands on internal site search data
• What internal site search metrics you can analyze

Related content:

• Internal Search Analytics Part 2: Advanced