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Internal Search Analytics - Part 2: Advanced - Avinash Kaushik |
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In Part 2 of Internal Search Analysis Avinash shows you how to delve deeper into your internal search data with advanced analysis. Avinash presents four different types of analysis that you should be doing with your internal search data and by the end you will learn things such as "Where do people search?" and "How good is my search quality?"
Length: 32 min.
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You will learn:
- Where do internal searches originate
- How to find out the effectiveness of your internal search
- Why search terms differ from external search to internal site search
- How to measure search term refinements
- How to segment your internal search data
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Analytics