Are visitors to your website getting what they are looking for? The internal site search feature of your website can provide valuable insights into the intent of the visitors of your website. Avinash shows you how to implement site search analysis, anaylze the results, and how to improve your site to acheive your goals and help users get what they want.

Length: 39 min.

You will learn:

• How to implement site search analysis in Google Analytics
• How to analyze the results to understand user intent
• What site search analytics can tell you about your site navigation
• How to measure the performance of your internal site search