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Key Performance Indicators Simplified - Part 2 - Avinash Kaushik

In part one of this series on key performance indicators Avinash defined KPIs and gave six useful examples. This video focuses on how to select the most appropriate KPIs for your business and how to present them in actionable ways. Avinash concludes the presentation with four lessons learned from his years of experience building KPIs for businesses.

Length: 23 min.

You will learn:

  • The most important question you need to answer in web analytics
  • The difference between macro and micro conversions
  • How to present your KPIs to drive action
  • How segmentation makes your KPIs more useful
  • Why less is more when it comes to KPI dashboards
  • Why your KPIs will differ from your competitors
  • Why there is no perfect KPI
  • Why KPI turnover is a good thing

 

 
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Get the skills you need to improve site performance and ROI direct from the industry's leading thinkers: Avinash Kaushik, Google's Analytics Evangelist, and John Marshall, inventor of the Overlay View.

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