If you want HIPPOs - those Highly Paid People with Opinions - to listen to your findings and take informed action based on your data, you need to focus on economic value and profit. Let Avinash Kaushik show you how to use the Web Analytics Measurement Framework to bring discipline to the often frenetic world of reporting. Learn to spend your time on activities of value to your organization, and your data will be appreciated and acted upon.

Length: 25 min.

You will learn:

• Why it's important to do work that is material to the company
• How Micro plus Macro conversions result in economic value
• How to define profit as the ultimate client need
• The thing that measures what matters