In the first video in the Web 2.0 series, Avinash discusses the uniqueness of RSS feeds, beginning with an analysis of the "old" way of consuming media before he dives into the "new" world of RSS. After his synopsis of media consumption, he shares a few metrics for measuring "off-site" behavior that will help you track your feeds and better understand your subscribers.
Length: 26 min.
You will learn to:
Describe the old model of consuming content
Leverage which RSS metrics you should be measuring
Get the skills you need to improve site performance and ROI direct
from the industry's leading thinkers: Avinash Kaushik, Google's
Analytics Evangelist, and John Marshall, inventor of the Overlay View.