In the first video in the Web 2.0 series, Avinash discusses the uniqueness of RSS feeds beginning with an analysis of the "old" way of consuming media before he dives into the "new" world of RSS. After his synopsis of media consumption Avinash shares a few metrics for measuring "off-site" behavior that will help you track your feeds and better understand your subscribers.

Length: 26 min.

You will learn:

• The old model of consuming content
• What RSS metrics you should be measuring
• How to segment your RSS readers
• Why subscribers are not the same as visitors
• The definition of RSS reach