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Mobile Measurement - Gary Angel & John Marshall

Web analytics for mobile phones presents some particularly challenging obstacles to collecting data. There is no perfect solution, but in this video Gary Angel of Semphonic explains the advantages and disadvantages of four methods including his recommendations for how to make decisions with regard to mobile web analytics data. You'll also learn the in's and out's of data collection for mobile applications and how it differs from traditional web data collection. After watching this video, you'll have the confidence to decide which approach works best for your website and you can get started collecting data from the fastest growing online channel.

Length: 1 hour 11 min.

You will learn:

  • Why mobile matters
  • The measurement challenges of mobile phones
  • The limitations of mobile phones and mobile networks
  • Why you should not expect to identify mobile phones by their phone number
  • How the emergence of integrated applications is affecting the mobile web
  • The four most common measurment strategies for mobile
  • Why the key to choosing the best data collection method is device compatibility
  • Why counting unique visitors is very challenging on mobile
  • Why traffic from robots is something you must consider even on mobile phones
  • Why you should probably not worry about integrating mobile data with non-mobile data

 

 
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Web Analytics
Get the skills you need to improve site performance and ROI direct from the industry's leading thinkers: Avinash Kaushik, Google's Analytics Evangelist, and John Marshall, inventor of the Overlay View.

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