It's a daunting topic, one that most online marketers prefer to avoid, but Avinash tackles it head on by addressing the primary challenge in connecting offline activity to online data. Get your feet wet with part one to see why you should care about multi-channel analytics and the problems you'll encounter. Getting comfortable with recognizing these challenges is the first step in overcoming them.
Length: 14 min.
You will learn to:
State why multi-channel analytics is so important to your business
Generalize the challenges that you face in measuring multi-channel activity
Overview what a primary key is and why it is a problem
Avoid trusting anyone claiming to have the holy grail of multi-channel analytics
Get the skills you need to improve site performance and ROI direct
from the industry's leading thinkers: Avinash Kaushik, Google's
Analytics Evangelist, and John Marshall, inventor of the Overlay View.