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Multi-Channel Analytics Part 1 - Avinash Kaushik

Avinash Kaushik introduces you to the wonderland that is multi-channel analytics in the first video in a three part series. It's a daunting topic, one that most online marketers prefer to avoid, but Avinash tackles it head on by addressing the primary challenge in connecting offline activity to online data. Get your feet wet with part one to see why you should care about multi-channel analytics and the problems you'll encounter, and move on to part two and three to see how to overcome these problems.

Length: 14 min.

You will learn:

  • Why multi-channel analytics is so important to your business
  • The challenges that you face in measuring multi-channel activity
  • What a primary key is and why it is a problem
  • Why you shouldn't trust anyone claiming to have the holy grail of multi-channel analytics

 

 
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Get the skills you need to improve site performance and ROI direct from the industry's leading thinkers: Avinash Kaushik, Google's Analytics Evangelist, and John Marshall, inventor of the Overlay View.

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