You've admitted you were powerless when it came to tracking your offline channels. Now it's time to restore some sanity to your marketing channels with the help of a power greater than yourself. That power is multi-channel analytics and Avinash Kaushik is here to show you four ways to measure the effects of your offline marketing on your online goals to finally overcome that nagging fear that you're bleeding data.
Length: 34 min.
You will learn to:
Express how vanity URLs can simplify the process of tracking non-web ads
Track unique coupons in Google Analytics
Tailor website surveys to track ad effectiveness
Interpret the less-than-obvious things to track when determining the effectiveness of offline ads
Get the skills you need to improve site performance and ROI direct
from the industry's leading thinkers: Avinash Kaushik, Google's
Analytics Evangelist, and John Marshall, inventor of the Overlay View.