Multi-Channel Analytics Part 2 - Avinash Kaushik from Market Motive

You've admitted you were powerless when it came to tracking your offline channels. Now it's time to restore some sanity to your marketing channels with the help of a power greater than yourself. That power is multi-channel analytics and Avinash Kaushik is here to show you four ways to measure the effects of your offline marketing on your online goals to finally overcome that nagging fear that you're bleeding data.

Length: 34 min.

You will learn:

Four ways to measure how your online channel is benefiting from offline activity
What a vanity URL is and why you should use them
How to track traffic coming from vanity URLs
How to use unique coupons and offers in offline campaigns
How to track traffic that applies a coupon code
How to survey your website visitors to determine the influence of offline campaigns
How to correlate traffic patterns with offline campaigns
What you need to do to create a good controlled experiment

	SEO
	PPC
	Social Media
	Web Analytics
	Conversion
	Fundamentals
	Email Marketing
	Online PR