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Multi-Channel Analytics Part 2 - Avinash Kaushik |
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You've admitted you were powerless when it came to tracking your offline channels. Now it's time to restore some sanity to your marketing channels with the help of a power greater than yourself. That power is multi-channel analytics and Avinash Kaushik is here to show you four ways to measure the effects of your offline marketing on your online goals to finally overcome that nagging fear that you're bleeding data.
Length: 34 min.
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You will learn:
- Four ways to measure how your online channel is benefiting from offline activity
- What a vanity URL is and why you should use them
- How to track traffic coming from vanity URLs
- How to use unique coupons and offers in offline campaigns
- How to track traffic that applies a coupon code
- How to survey your website visitors to determine the influence of offline campaigns
- How to correlate traffic patterns with offline campaigns
- What you need to do to create a good controlled experiment
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Analytics