Avinash Kaushik provides five specific techniques to measure the offline impact of online behavior. If you're worried about the complexity of measuring such data, have no fear. Each measurement technique gets progressively more sophisticated so that businesses both small and large can take advantage of this data. If you can master multi-channel analytics you'll be well on your way to becoming a web analytics ninja so dive right in to part three of this four part series.

Length: 42 min.