If you're worried about the complexity of measuring the offline impact of online behavior, have no fear. Avinash provides five specific techniques to measure that kind of data. Each measurement technique gets progressively more sophisticated so that businesses both small and large can take advantage of this data.
Length: 42 min.
You will learn to:
Track phone calls and live chat to prove ROI of online campaigns
Differentiate between the two ways in which offline data will appear in analytics data
Measure the propensity of online visitors to visit a store
Apply unique coupons and offers to track the success offline campaigns
Conduct a controlled experiment to measure offline campaigns
Get the skills you need to improve site performance and ROI direct
from the industry's leading thinkers: Avinash Kaushik, Google's
Analytics Evangelist, and John Marshall, inventor of the Overlay View.