Multi-Channel Analytics Part 3 - Avinash Kaushik from Market Motive

Multi-Channel Analytics Part 3 - Avinash Kaushik

Avinash Kaushik provides five specific techniques to measure the offline impact of online behavior. If you're worried about the complexity of measuring such data, have no fear. Each measurement technique gets progressively more sophisticated so that businesses both small and large can take advantage of this data. If you can master multi-channel analytics you'll be well on your way to becoming a web analytics ninja so dive right in to part three of this four part series.

Length: 42 min.

You will learn:

How to track phone calls and live chat to prove ROI of online campaigns
The two ways in which offline data will appear in analytics data
How to measure the propensity of online visitors to visit a store
How to use unique coupons and offers to track the success offline campaigns
How to conduct a controlled experiment to measure offline campaigns

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