Avinash introduces you to a spate of new analytics tools in his July web analytics conference call. Find out which tools will help your business generate better insights and which are simply a fun waste of time.

Conference Call: July 25, 2008

Length: 53 min.

You will learn:

• How to use the new capabilities of Google Trends for competitive research
• Why unique visitors by day is a poor metric
• How to find other websites visitors view after they visit a particular website
• How to use Google Ad Planner to access demographic and psychographic data
• How to find competitive data with Compete.com
• Why path analysis for unstructured experiences is a waste of time
• How to use ClickTale to record visitor sessions
• Why recording visitor sessions is not feasible if your website has scale
• How to choose the right analytics tools for your website

Related links:

• Tools
  • Google Ad Planner
  • Google Trends for Websites
  • Compete
• Avinash's Blog Posts
  • Web Analytics Tools Comparison: A Recommendation
  • Web Analytics Tool Selection: 10 Questions to ask Vendors
  • Web Analytics Tool Selection: Three Questions to ask Yourself
  • How to Choose a Web Analytics Tool: A Radical Alternative

MP3 Podcast Download

(Left Click to Stream, Right Click to Download)

• Listen to Part 1
• Listen to Part 2