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Paid Search Analytics - Avinash Kaushik

This video deep dives into paid search analysis that you need to do in order to truly understand how your campaigns are performing. Avinash Kaushik picks up the story after the click leaves the search engine and helps you identify the ability of your website to convert visitors from paid search campaigns.

Length: 45 min.

You will learn:

  • Why and when you must tag your paid search campaigns
  • How to generate URLs capable of being tracked in Google Analytics
  • Why margin is a misleading metric reported in most analytics solutions
  • Where to find the low hanging fruit in your paid search campaigns
  • The fastest way to improve your paid search ROI
  • The pan-session metrics you should be monitoring for paid search campaigns
  • When a soft sell on a landing page is more effective than a hard sell
  • Popular tools outside of AdWords that will help your improve your paid search campaigns
  • Why competitive information is priceless

 

 
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Web Analytics
Get the skills you need to improve site performance and ROI direct from the industry's leading thinkers: Avinash Kaushik, Google's Analytics Evangelist, and John Marshall, inventor of the Overlay View.

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