Paid Search Analytics - Avinash Kaushik from Market Motive

Paid Search Analytics - Avinash Kaushik

This video deep dives into paid search analysis that you need to do in order to truly understand how your campaigns are performing. Avinash Kaushik picks up the story after the click leaves the search engine and helps you identify the ability of your website to convert visitors from paid search campaigns.

Length: 45 min.

You will learn:

Why and when you must tag your paid search campaigns
How to generate URLs capable of being tracked in Google Analytics
Why margin is a misleading metric reported in most analytics solutions
Where to find the low hanging fruit in your paid search campaigns
The fastest way to improve your paid search ROI
The pan-session metrics you should be monitoring for paid search campaigns
When a soft sell on a landing page is more effective than a hard sell
Popular tools outside of AdWords that will help your improve your paid search campaigns
Why competitive information is priceless

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