Avinash Kaushik explains why data between analytics tools will never match, how to break bad analytics news to your boss, and what reputation tracking services are worth paying for in this month's web analytics conference call.

Conference Call: September 30, 2008

Length: 53 min.

You will learn:

• How to track outbound links in Google Analytics
• How to see who is linking to your YouTube videos
• Why understanding the tone of online conversations is difficult
• What tools offer reputation tracking
• How best to break bad news on web analytics
• Why web analytics data varies between tools
• Why you should be using first-party cookies with your web analytics tool
• Why your top referrers should be similar between tools

Related links:

• Integrate Google Analytics with Google Docs
• Google Analytics Report Enhancer (get true time on site)
• Manage Google Analytics Account Profiles
• Keyword Trends in Google Analytics

MP3 Podcast Download

(Left Click to Stream, Right Click to Download)

• Listen to Part 1
• Listen to Part 2