Have you noticed how experiences on the web are becoming significantly richer all around us? Is it Web 2.0? Call it what you will, but flash, video, audio, and more are certainly making the web a more pleasant experience. Unfortunately, tracking these rich experiences has been a challenge. Not any more.
Length: 23 min.
You will learn:
The old-school mindset of tracking rich media and its challenges
The new methodology of doing rich media analytics
How event tracking works with video, flash, and ajax websites
What analytics reports you can access for analyzing the rich media experience
Get the skills you need to improve site performance and ROI direct
from the industry's leading thinkers: Avinash Kaushik, Google's
Analytics Evangelist, and John Marshall, inventor of the Overlay View.