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Rich Media Analytics - Avinash Kaushik

Experiences on the web are becoming significantly richer all around us. Ajax, flash, videos, audio and more. Is that Web 2.0? Call it what you will but they are certainly making the web a more pleasant experience. Unfortunately until recently tracking these rich experiences was a challenge. Not any more.

Length: 23 min.

You will learn:

  • The old school mindset of tracking rich media and its challenges
  • The new methodology of doing rich media analytics
  • How event tracking works with video, flash and ajax websites
  • What analytics reports you can access for analyzing the rich media experience

 

 
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Get the skills you need to improve site performance and ROI direct from the industry's leading thinkers: Avinash Kaushik, Google's Analytics Evangelist, and John Marshall, inventor of the Overlay View.

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