Once you've got the basics down, it's time to really dig in and get even better information with advanced segments. Want to see which of your site visitors from Canada came through a social media campaign and converted? There's a segment for that. How about the average time on site of your visitors in Europe who completed a goal? There's a segment for that too.

Length: 35 min.

You will learn:

• How to create advanced segments
• How to get pertinent information out of your analytics
• What to watch for in your segments
• How to develop your own segments and keep a lookout for what's important