Member Area

Segmentation Rocks - Avinash Kaushik

In this introduction to web analytics segmentation Avinash shares a few tips for easily segmenting your data and why segementing is an excellent strategy for gaining insights into your visitors.

Length: 26 min.

You will learn:

  • Why segmentation is important.
  • How to do basic segmentation in Google Analytics, ClickTracks, and IndexTools
  • Why data in aggregate is not very useful.
  • Why you don't need to be a math wiz to segment your data.
  • Why your visitors are not a monolith.
  • Why you can only go so far with your segments.

Related content:

 
Questions? Contact Us!
Web Analytics
Get the skills you need to improve site performance and ROI direct from the industry's leading thinkers: Avinash Kaushik, Google's Analytics Evangelist, and John Marshall, inventor of the Overlay View.