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Segmentation Rocks - Avinash Kaushik |
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In this introduction to web analytics segmentation Avinash shares a few tips for easily segmenting your data and why segementing is an excellent strategy for gaining insights into your visitors.
Length: 26 min.
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You will learn:
- Why segmentation is important.
- How to do basic segmentation in Google Analytics, ClickTracks, and IndexTools
- Why data in aggregate is not very useful.
- Why you don't need to be a math wiz to segment your data.
- Why your visitors are not a monolith.
- Why you can only go so far with your segments.
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Analytics