Segmentation is an important part to drilling down to what you really need to know about your site performance. Checking on your bounce rates and time on site is one thing, but looking at individual segments is where you'll find the really rich information that will help you direct your site to where it needs to be.

Length: 36 min.

You will learn:

• How to create basic segments
• How to use a variety of analytics tools, including Yahoo and Google
• How to create custom segments to find what you really want to know
• How to segment using "Or" and "And" statements