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SEO Analytics - Avinash Kaushik

We all love and adore SEO. It is exciting to rank well for important keywords, but do you know how those rankings are affecting your business? In this video Avinash outlines three specific things you should measure to analyze the success of your SEO efforts. You'll also learn how you can hold your SEO consultant accountable for delivering promised results for your website.

Length: 26 min.

You will learn:

  • How to measure traffic from organic search
  • Why you shouldn't look at organic traffic in isolation
  • How to measure outcomes from organic search
  • How to measure content coverage
  • How to use Google Webmaster Tools to access helpful analytics data

 

 
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Web Analytics
Get the skills you need to improve site performance and ROI direct from the industry's leading thinkers: Avinash Kaushik, Google's Analytics Evangelist, and John Marshall, inventor of the Overlay View.

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