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Slicing and Dicing Segments

 

It's time for the Iron Chef of Analytics! We all know Avinash's favorite analytics ingredient ... segments. Watch as Avinash works his way through the tastiest segments, adding even more valuable information to the already rich assortment of data you have ... right? And for the finale, Avinash will slice and dice his way through any segment you can throw at him.

Length: 32 min.

You will learn:

  • How to use a variety of analytics interfaces
  • How to segment with regular expressions
  • How to analyze user behavior
  • How to analyze across marketing channels

 

 

 
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Web Analytics
Get the skills you need to improve site performance and ROI direct from the industry's leading thinkers: Avinash Kaushik, Google's Analytics Evangelist, and John Marshall, inventor of the Overlay View.