Avinash Kaushik reveals his vision of the future of web analytics, and how it will affect YOU, the practitioner or analytics manager. Catch a glimpse of the upcoming landscape of new sources, from bloggers to RSS distribution to aggregators, that will demand cleaner data collection and an evolution in tagging methodology. Add to that new metrics in demographic and psychographic information, and the new world of data acquisition promises to be an exciting place for the "Analysis Ninjas" of the future.

Length: 41min.

You will learn:

• Who's to blame when business leaders are reluctant to invest in analytics
• Why web data is the Cinderella of business intelligence
• How dumb data makes it tough to gain insight from the “data puke”
• Where the holes are in distributed data sources: blogs, RSS, and aggregators
• When you'll need to master the "multiplicity strategy"
• How not to get left behind in a world of new information sources
• The promise of new metrics like the Twitter Conversation Quotient
• How new tagging methods will make pages lighter and faster
• Why Analysis Ninjas will rule the world