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Stop Wasting Time With Web Analytics Chapter 1 - Michael Stebbins
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We've assessed hundreds of analysis sessions and reduced it all down to this: A simple approach guaranteed to get you into the 15% of users that get real value out of every session. This presentation is packed with current and relevant examples using Google Analytics, ClickTracks and other freely-available tools. Start with Chapter One:

Length: 19 min.

You will learn:

  • Why web analytics is the single most important view into your online presence
  • The three classes of web analytics users
  • What process to follow to get the information you need from your web analytics tool

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