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Web Analytics 2.0 - Avinash Kaushik

Avinash has always advocated moving beyond clickstream data to analyze not just the 'what', but the 'why'. In this video Avinash makes the case that relying only on clickstream data can be a roadblock to identifying actionable insights and introduces a new model he calls 'web analytics 2.0', an optimal way of making decisions online.

Length: 17 min.

You will learn:

  • Why web analytics is so great
  • Why analytics data is only good at telling us 'what'
  • Why web analytics is not confined to clickstream data
  • The future (and present) of web analytics data analysis
  • Why experimentation and testing is intregral to web analytics 2.0
  • Why competitive intelligence is so important
  • What multiplicity is and why you need to get comfortable with it

 

 
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Web Analytics
Get the skills you need to improve site performance and ROI direct from the industry's leading thinkers: Avinash Kaushik, Google's Analytics Evangelist, and John Marshall, inventor of the Overlay View.

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