In part one of the web analytics conference call on May 23rd Avinash walks us through a simplified web analytics tool for bloggers before getting deep into the continuing argument over conversion attribution.

Length: 51 min.

You will learn:

• What new tool Google has for simplifying blog analytics
• How to track new links made to your blog
• The new way of doing things for web analytics tools
• How different analytics software attribute conversions
• The strengths and weaknesses of attributing conversions to first and last click
• Why brand marketing can affect which click gets the credit for a conversion
• Why you shouldn't worry about attribution until you analyze days and visits to purchase
• What web analytics data to consider when redesigning your website
• How to remove roadblocks on your site with the metric "average time to a page"
• Why you should supplement web analytics data with the voice of the customer
• Why you may want to consider using a less well known web analytics tool