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Web Analytics Conference Call - 1/25/07

Avinash answered your web analytics questions on the conference call on Friday January 25, 2007.

Length: 54 min.

You will learn:

  • Why returning visitors are not the same as repeat customers
  • How you can treat customers differently using segmentation
  • Why you need to test before you implement changes to your website based on segmentation
  • How to track external links
  • Why you should think of segments as chess pieces
  • Why important segments will differ for different websites
  • Why a click is not equal to a visit
Listen and/or Download Here - (Left click to stream, Right click to download)

 

 
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Web Analytics
Get the skills you need to improve site performance and ROI direct from the industry's leading thinkers: Avinash Kaushik, Google's Analytics Evangelist, and John Marshall, inventor of the Overlay View.