Avinash answered your web analytics questions on the conference call on Friday January 25, 2007.

Length: 54 min.

You will learn:

• Why returning visitors are not the same as repeat customers
• How you can treat customers differently using segmentation
• Why you need to test before you implement changes to your website based on segmentation
• How to track external links
• Why you should think of segments as chess pieces
• Why important segments will differ for different websites
• Why a click is not equal to a visit