Avinash answered your web analytics questions on the conference call at 9am Pacific on October 19, 2007.

Length: 54 min.

You will learn:

• Where is my traffic coming from and is this traffic helpful?
• Why you should be looking at the bounce rate for your PPC campaigns
• What are the entry points into my website?
• Why you need to establish goals for your web pages
• Why you shouldn’t assume that returning visitors convert at a higher rate than new visitors
• Why the site overlay report is so helpful
• Why funnels are very dangerous when interpreting web analytics data
• How to pass product margins into Google Analytics