Web Analytics Data Reconciliation: It’s A Tough Life Out There! - Avinash Kaushik
If you have more than one web analytics tool on your website, chances are you spend a lot of time scratching your scalp about the different numbers that each tool reports. Discover eight specific reasons why the numbers might not reconcile from tool to tool. From cookies to tags to logs to campaign parameters to sampling, you'll find everything in this lesson.
Length: 39 min.
You will learn:
Why data accuracy is a state of mind
Why third-party cookies cause problems for data accuracy
How to tell if the technical implementation of your web analytics tool is correct
How some tools use different definitions to calculate metrics
How to use the Google Analytics URL Builder to track campaigns from non-Google sources
Get the skills you need to improve site performance and ROI direct
from the industry's leading thinkers: Avinash Kaushik, Google's
Analytics Evangelist, and John Marshall, inventor of the Overlay View.