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Web Analytics Data Reconciliation: It’s A Tough Life Out There! - Avinash Kaushik

If you have more one web analytics tool on your website then chances are you spend a lot of time scratching your scalp about the differences between the numbers that each tool reports. In this video Avinash provides eight different, and specific, reasons why numbers between each tool might not reconcile. From cookies to tags to logs to campaign parameters to sampling, you'll find everything in this video.

Length: 39 min.

You will learn:

  • Why data accuracy is a state of mind
  • Why you can't compare log files and javascript tags
  • Why third party cookies cause problems for data accuracy
  • How to tell if the technical implementation of your web analytics tool is correct
  • How some tools use different definitions calculate metrics
  • How to exclude URL query parameters to clean up web analytics data
  • How to use the Google Analytics URL Builder to track campaigns from non-Google sources
  • Why data sampling only affects large websites
  • Why the order in which your web analytics tools appear in your source code can affect the quality of your data

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Get the skills you need to improve site performance and ROI direct from the industry's leading thinkers: Avinash Kaushik, Google's Analytics Evangelist, and John Marshall, inventor of the Overlay View.

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