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Web Analytics for CEOs - Avinash Kaushik

Avinash Kaushik consults Wikipedia to define key performance indicators in the first part of a two part series intended to simplify the selection of useful metrics. In this video Avinash explains the four attributes of a great KPI and gives six examples of common KPIs along with an explanation of what makes them great metrics for understanding the success of your obectives.

Length: 15 min.

You will learn:

  • Why you should care about web analytics
  • How web analytics can make your company more profitable
  • How web analytics gives you the data to make good decisions
  • How web analytics gives you a tool for ensuring accountability
  • How to use web analytics to understand true customer behavior
  • How to measure the indirect value that your website offers
  • How to prioritize problems on your website based on customer feedback

 

 
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Web Analytics
Get the skills you need to improve site performance and ROI direct from the industry's leading thinkers: Avinash Kaushik, Google's Analytics Evangelist, and John Marshall, inventor of the Overlay View.

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