Avinash Kaushik consults Wikipedia to define key performance indicators in the first part of a two-part series intended to simplify the selection of useful metrics. In this lesson, he explains the four attributes of a great KPI and six examples of common KPIs, along with an explanation of what makes them great metrics for understanding the success of your obectives.
Length: 15 min.
You will learn:
Why you should care about web analytics
How web analytics can make your company more profitable
How web analytics gives you the data to make good decisions
How web analytics gives you a tool for ensuring accountability
How to use web analytics to understand true customer behavior
Get the skills you need to improve site performance and ROI direct
from the industry's leading thinkers: Avinash Kaushik, Google's
Analytics Evangelist, and John Marshall, inventor of the Overlay View.