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Web Analytics Intro: Opportunity, Options, Benefits

Web Analytics is an important piece to the puzzle when it comes to growing your business online. Understanding how visitors get to your website and what they do while they are there is a critical component to maximize your revenues.

Length: 12 min.

You will learn:

  • Why you need web analytics
  • What web analytics really is
  • How to prioritize for your business
  • How free tools can make using analytics easier

 

 

 
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Web Analytics
Get the skills you need to improve site performance and ROI direct from the industry's leading thinkers: Avinash Kaushik, Google's Analytics Evangelist, and John Marshall, inventor of the Overlay View.