Revenue Attribution resources

Video tutorial explaining attribution, cookies & common problems

Functional Overview of Google analytics and ROI Attribution

Google Analytics Hacks

John Lovett / Forrester research paper (actually his blog. Will have paper info when published)

Hack to get GA to use first referrer

The Crazy World of Revenue Attribution (ClickEquations blog)

Tools

ClearSaleing

ClickEquations

Download PowerPoint from my presentation