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Web Analytics Workshop: 4 Examples of Great Web Analytics Segments

Think defining KPIs is black magic? Then let's demystify the process for you. Look over the shoulders of Avinash Kaushik and John Marshall as they reveal their process. In this recorded webinar, they review several live websites, examine home pages, navigation, and products, and arrive at a shortlist of KPIs. Finally, through discussion with the site owners, they further refine to a set of KPIs worthy of real analysis. It's a peek behind the curtain that you won't want to miss.

Length: 60 min.

You will learn:

  • How to create advanced segments
  • How to analyze on-site visitor activity
  • 4 examples of great segments
  • How to create custom segments

 

 

 
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Web Analytics
Get the skills you need to improve site performance and ROI direct from the industry's leading thinkers: Avinash Kaushik, Google's Analytics Evangelist, and John Marshall, inventor of the Overlay View.