In this webinar recording, Avinash talks about a few of the challenges of analyzing metrics from Twitter. An emerging medium like Twitter presents challenges in analytics, and we can start by getting over measuring hits. Find out what you should measure, and how to find the tools to do it.

Length: 50 min.

You will learn:

• The things you can, and should, measure
• How to use tools like kl.am to create links with built-in tracking parameters
• Why Avinash hates standard reports in Google Analytics
• The importance of micro-conversions
• What the Conversation Rate is and how to track it
• Why shouting is a bad use of Twitter
• Measuring emotion
• Compound metrics