There's a lot more to PPC than bidding, match types, and ad groups. In this recorded webinar, Avinash breaks down the five main parts of a great PPC program, and the sub components that you should be aware of. You can use this framework to identify things you're doing well today, things you're not doing well, and things that you're completely missing.

Length: 65 min.

You will learn:

• The Paid Search technology landscape
• What SEM really is all about
• Keyword discovery, management, and analytics
• The relationship of your website and landing pages to business outcomes
• How to determine if you are executing optimally
• Why you shouldn't obsess about tools
• The importance of understanding the landscape
• How to identify opportunities