Change is hard for any organization, but there are ways in which you can report your metrics that can change expecations and make decision making easier. In this workshop, Avinash shows you how you can improve metric formulas and change your company's culture.

Analytics Workshop: August 24, 2009

Length: 42 min.

You will learn:

• Why you should not accept standard KPIs
• How a subtle change in conversion rate can change how you think about the success of your website
• How Google Analytics defines a direct visit
• How to ensure your direct traffic does not include other sources of traffic
• How to convince senior management that high bounce rates are a problem
• How to determine when a bounce is not something to worry about
• Why you should not rely on conversion rate as the sole metric of success
• How conversion and revenue attribution works in the analytics tools
• How to set the privacy settings in Google Analytics

MP3 Podcast Download

(Left Click to Stream, Right Click to Download)

• Download Podcast