Take the mystery out of email analytics. Measuring email campaigns effectively means looking at three things: acquisition, behavior, and outcomes. Avinash explains the "critical few" metrics within each category, including Click-to-Delivery rates, bounce rates, and profitability, and teaches you how to make your mail matter.

You can view the spreadsheet Avinash references here.

Length: 87 min.

You will learn:

• What KPIs you should be looking at to measure your email success
• What a successful email campaign is composed of
• The various categories of data emails have
• How to overcome the challenge of measuring email campaigns